There are moments in business that feel exciting. And then there are moments that completely stop you in your tracks.
Seeing viemaa lighting up Times Square was one of those moments for me.
I stood there looking up at the billboard, surrounded by the energy and chaos of New York City, trying to fully take it in. And honestly, it was emotional. Because viemaa has never just been a brand to me. It started as an idea, a belief, and a vision I carried long before anyone else could see it.
I remember the early days when viemaa existed only in notebooks, product samples, late nights, and pure belief. So, standing in Times Square watching our name shine across one of the most iconic places in the world felt surreal.
But more than anything, it felt meaningful.
In that moment, I thought about every setback, every lesson, and every person who believed in viemaa from the very beginning. This moment belongs to the entire viemaa tribe.
From the beginning, my goal was never to create another quick-fix hair product. I wanted viemaa to stand for real hair health — products designed to help strengthen, repair, and support hair at the structural level. That vision became the foundation of our bond-building system powered by a patented Biomimetic Technology.
For so long, hair care focused only on appearance. We wanted to shift the conversation toward long-term strength, repair, and confidence because healthy hair changes how people feel about themselves.
Seeing that message amplified in Times Square reminded me how far this community has come.
Partnering with the CVS Big Hair Event makes this moment even more special because accessibility matters deeply to us. Innovation only matters if people can actually experience it. To now have viemaa available through CVS during a campaign centered around transformation and confidence feels incredibly aligned with who we are as a brand.
But personally, this billboard meant something even bigger.
It was proof that building with purpose matters.
There were so many moments along this journey where things felt uncertain. Moments where I questioned whether people would truly understand what we were building. But standing there in Times Square, I realized something: viemaa is no longer just my vision. It belongs to a growing community of people choosing healthier hair, intentional care, and confidence over quick fixes.
And this is only the beginning.
For viemaa, this moment represents growth, but it also represents possibility. It signals that the future of hair care is changing. People are becoming more intentional about what they use and how they care for themselves. They want products that do more than style — they want products that support real transformation.
Moving forward, our mission stays the same: continue innovating, continue educating, and continue creating products that genuinely help people feel their best.
Times Square was a milestone. But the real goal has always been impact.
Because when your hair starts feeling healthy again, something shifts. You carry yourself differently. You feel more confident. More like yourself again.
And that’s what viemaa has always been about.
The CVS Big Hair Event runs through May 24, and I couldn’t be more excited for more people to experience what the viemaa tribe is all about.
Shop now at CVS.com.
