viemaa Takes Over Times Square: A Celebration of the viemaa tribe & CVS Big Hair Event
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Bring life back to your dry, brittle hair with viemaa’s moisture-first formulas, powered by our patented Biomimetic Cuticle Technology and hydrolyzed pea protein, which mimics the amino acids naturally found in hair to tackle the root cause of many hair woes—broken bonds within the hair shaft. These targeted treatments are specifically designed to reduce breakage, replenish hydration, and restore shine, helping your hair look and feel healthier with every wash.
Wondering why your hair is so dry and brittle?
When hair loses essential moisture and lipids, the cuticle lifts and roughens, causing hair to become dry, brittle, and prone to breakage. Factors such as heat styling, coloring, chemical treatments, UV exposure, and low-humidity climates can accelerate this process, leaving hair looking dull and feeling fragile. Additionally, over-cleansing and sulfate-heavy shampoos can strip away natural oils, further weakening hair over time.
A simple, consistent hair care ritual for dry, brittle hair:
The innovative nature of viemaa’s patented Biomimetic Cuticle Technology allows it to function as a cosmetic ingredient that selectively and efficiently binds to dry, brittle hair, repairing and restoring its strength.
1) Cleanse - Use viemaa’s BOND SHAMPOO 2–4 times weekly. Massage into your scalp, then rinse thoroughly. The gentle formula is the best shampoo for dry brittle hair, helping to repair and restore by preserving essential lipids and moisture, leaving your hair healthier with every wash.
2) Treat weekly - Use viemaa’s BOND BOOSTER and BOND MASK once a week for intensive care. These treatments are your best defense against dry, brittle hair, providing deep hydration, fast softness, and bounce.
3) Protect - Lower the temperature of your heat styling tools and always apply a heat protectant like viemaa’s LEAVE IN CONDITIONER to safeguard your strands. For extra protection, switch to a silk pillowcase to reduce friction and minimize hair damage while you sleep.
4) Style - Finish with viemaa’s REPAIR ELIXIR OIL on damp or dry hair to smooth frizz enhance shine, and shield your hair from heat styling.
*Results obtained with the use of the complete line*
Color application is a chemical process, so it's best to strengthen your hair first.
If you decide to color your hair while it’s still weak, be sure to plan extra hydration both before and after the process. Lean on masks and serums to help support and protect the cuticle, ensuring your hair stays as healthy as possible throughout the coloring process.
A multi-step routine works best: a gentle cleanser, rich conditioner, weekly mask, and a finishing serum. viemaa HAIR REPAIR TREATMENT KIT is designed as a complete solution for dry, brittle hair, providing everything you need for effective repair and restoration.
You’ll often notice softness after the first use of a viemaa HAIR REPAIR TREATMENT KIT, with visible improvement within 1–2 weeks of maintaining a consistent routine.
Use heat protection, avoid harsh shampoos, and incorporate a weekly dry, brittle hair treatment mask to maintain hydration levels and prevent further damage.
Choose a non-stripping shampoo with moisturizing and nourishing ingredients like coconut oil, mango butter, pumpkin seed oil, grape seed oil, rapeseed oil, and horsetail extract for dry, brittle hair. These ingredients cushion the cuticle and help lock in moisture—just like like viemaa’s BOND SHAMPOO.
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